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Communications, Marketing and Press Officer
Richard Cross Consultant
Job Description
ATR365
Communications, Marketing and Press Officer - Fashion and Textile Museum, London
£28,284 - £29,889 per annum
Permanent
The Fashion and Textile Museum, Newham College, is looking for Communications, Marketing and Press Officer.
The Fashion and Textile Museum, London was founded in 2003, by icon of British design, Dame Zandra Rhodes. Today, the Museum is operated by Newham College, London – one of Europe’s largest further education colleges.
This post communicates the work of the Fashion and Textile Museum to the public and stakeholders by presenting and publicising the Museum's programme of exhibitions and learning, the Museum collection, and supports the Museum's commercial and fundraising priorities alongside generating coverage and recognition.
As part of a small team, this post plays an essential part in ensuring visitor and commercial targets are met by engaging new and existing audiences and broadcasting the Museum’s audience offer.
This post also provides crucial support for the Operations team in the day to day running of the Museum including Duty Manager responsibilities, customer service and estates.
We are looking for an ambitious all-rounder with a keen interest in Museums and design, with an eagerness to learn and grow their skills. The successful candidate will be a confident voice in advocating the work of the Fashion and Museum and Newham College.
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Our Vision & Values |
“To develop the skills, confidence, and qualifications for local people to lead rich lives and build great careers. “
Equality of Opportunity
The college has a strong commitment to working towards the implementation of equality of opportunity in both service delivery and employment. The College's mission and strategic objectives directly support this aim. All employees are required to actively support the development, dissemination and implementation of this aim and related policies and programmes.
Safeguarding of Children and Vulnerable Adults
The College is committed to safeguarding and promotes the welfare of all learners and expects its staff to share this commitment. In addition, they will also state that the College is committed to safeguarding and promotes the welfare of all learners and expects its staff to share this commitment. All posts in the College are subject to an Enhanced DBS check and Barred List check.
Description
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Job Purpose |
This post communicates the work of the Fashion and Textile Museum to the public and stakeholders by presenting and publicising the Museum's programme of exhibitions and learning, the Museum collection, and supports the Museum's commercial and fundraising priorities alongside generating coverage and recognition.
As part of a small team, this post plays an essential part in ensuring visitor and commercial targets are met by engaging new and existing audiences and broadcasting the Museum’s audience offer.
This post also provides crucial support for the Operations team in the day to day running of the Museum including Duty Manager responsibilities, customer service and estates.
Duties and Responsibilities
The Museum is open to the public Tuesday to Saturday 11am-6pm during exhibitions. The Museum is also available for events, meetings, courses, and other activities. The post holder will work on site 10am-6.15pm, 5 days a week Tuesday to Saturday. The demands of the Museum diary require flexibility to ensure business needs are met, including working the occasional bank and public holiday, early morning, evening, Monday, or Sunday.
Communications and Marketing 50%
- Create, design, source, plan and schedule content across the website, ticketing system, digital and social media channels.
- Collaborate with colleagues to edit and schedule content in line with commercial, fundraising and organisational priorities alongside customer and visitor feedback.
- Update the Museum website and ticketing system.
- Liaise with the College’s marketing team on technical aspects of the website.
- Produce, source, edit, coordinate, and publish museum website content.
- Develop and deliver a comprehensive social media and e-flyer plan.
- Create and publish engaging, audience-focused social media content and e-flyer content, including live video.
- Initiate the use of new social media and marketing channels not already used by the Museum such as TikTok and LinkedIn.
- Produce, source, edit, coordinate, and publish content for the weekly e-flyer content through Mailchimp.
- Manage and grow the Museum’s mailing list adhering to GDPR.
- Produce, source, edit, coordinate, and publish content for the Museum Blog.
- Analyse engagement across all digital channels and set regular targets for meaningful engagement and growth in followers.
- Monitor all digital channels and coverage (including reviews) for feedback and respond appropriately.
- Support colleagues to maintain the retail online shop.
- Create, source, plan and schedule marketing partnerships with other institutions and partners such as Art Fund, strengthening existing and forging new relationships and networks.
- Create audience focused branded marketing materials such as ‘What’s on guide’, print flyers, QR codes, visitor information posters and speeches.
- Contribute to decisions surrounding exhibition marketing graphic design ensuring all visitor and marketing information is correct.
- Work with colleagues to research, commission and/or license exhibition press and marketing images.
- Commission and oversee exhibition photography for marketing, press and archive.
- Working with the Front of House Coordinator monitor and appropriately respond to visitor feedback garnered through feedback forms.
- Working with the Front of House Coordinator write and ensure exhibitions and events listings are up to date.
- Support fundraising efforts through channels such as Crowd Funder and social media.
- Assist colleagues at Newham College to promote the Fashion & Tailoring courses.
Press 30%
- Create, plan and schedule press activities adhering to brand guidelines, house style and continuity.
- Collaborate with colleagues to edit and schedule press content in line with commercial, fundraising, and organisational priorities.
- Write and format press releases for exhibitions and other museum activities.
- Handle all enquiries from journalists, including exclusives, scheduling interviews and press visits.
- Maintain and continually develop press database in line with GDPR.
- Work with the Operations Manager and other colleagues to organise and manage press events.
- Create reports on press coverage and benchmark.
- Monitor public opinion and media reviews and responding appropriately.
- Be aware of trends of public opinion within heritage and in wider cultural landscape.
- Produce press packs for press events.
Operations 20%
- Cover customer facing areas of the Museum where required at the front ticketing desk, in the shop and gallery, providing excellent and friendly customer service.
- Assist with customer enquiries over the phone and by email.
- Work with the Operations Manager as a ‘presenter’ and ‘producer’ for online Team Live and in-house events and edit online events for ‘Events on Demand’.
- Assist colleagues in readying Museum spaces for workshops, events, and venue hire.
- Prepare PowerPoint presentations for colleagues when required.
- Manage the Museums drobox account.
- Organise and manage the Museum’s digital photography.
- Undertake Duty Manager responsibilities when required which include taking morning meetings, adjusting the daily rota, supervising casual staff and volunteers, security checks and opening and unlocking the building.
- Undertake any other duties as required, consistent with the demands of the Museum and the level of the post.
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Person specification: |
We are looking for an ambitious all-rounder with a keen interest in Museums and design, with an eagerness to learn and grow their skills. The successful candidate will be a confident voice in advocating the work of the Fashion and Museum and Newham College.
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Essential Criteria |
Desirable Criteria |
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Qualification |
English and Maths GCSEs at A*- C or equivalent grade and qualification
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Experience and Knowledge |
Relevant work experience in communications, marketing and press that demonstrates the ability to full fill the post duties and responsibilities.
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Experience of working in communications, marketing or press within Museums, the cultural sector, fashion, or design.
Knowledge of fashion and textiles or other heritage/museum subjects. |
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Skills |
Computer Skills: Adobe Creative Suite in particular developed skills in using Photoshop and InDesign, and Acrobat. Social Media Channels and scheduling tools. Microsoft Office WordPress Mail Chimp Google analytics
Excellent verbal communication and copy writing skills |
Intermediate skills in Adobe Creative Suite in particular Photoshop, InDesign, Acrobat, and an understanding of using Adobe Premier and Adobe Illustrator though training can be provided.
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Safeguarding Children, Young People and Vulnerable Adults |
Fully understands their role in the context of safeguarding children, young people, and vulnerable adults.
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Equal Opportunities |
An understanding of Equal Opportunities, Equality and Diversity. |
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This position is subject to DBS clearance. Newham College is committed to safeguarding and promotes the welfare of learners and expects all staff to share this commitment. The College is an equal opportunities employer.
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