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    Professional Services

    Membership Marketing Officer

    £40000 - £42000 per annum
    HR, Marketing & Sales
    London & The South East
    Permanent
     

    Job Description

    Organisation: Professional Body/Trade Union
    Job Title: Membership Marketing Officer
    Salary: Up to £42,000 DOE
    Contract: 12-Months FTC (Maternity Cover)
    Location: London, UK
    Working Model: Hybrid - 1 day on site/week

    Role Overview:

    Are you a talented marketing professional with a passion for promoting membership and community growth? Join a prestigious professional body dedicated to the wellbeing of healthcare professionals as a Membership Marketing Officer. In this role, you\'ll contribute significantly to building a thriving community through innovative marketing strategies. You\'ll work as part of a Membership Marketing Team, helping to drive membership recruitment and retention initiatives to new heights.

    About Our Client

    Our client is a leading organisation dedicated to advancing healthcare professions. Committed to fostering excellence and community, they are instrumental in healthcare\'s positive evolution. Within their Strategy, Policy, and Engagement Directorate, a team of communication experts ensures impactful work reaches diverse audiences. Join this mission-driven client to contribute to the future of healthcare and support professionals making a difference.

    Key Responsibilities of the Membership Marketing Officer

    • Collaborate on the implementation of membership recruitment and retention marketing activities across all membership categories.
    • Contribute to the development and execution of recruitment and retention projects, informed by data and insights.
    • Play a key role in planning, briefing, and reporting for member recruitment campaigns, including digital advertising and outbound calling, in coordination with external agencies and internal teams.
    • Create compelling content and copy for various marketing channels, including email, direct mail, digital platforms, and collateral. Coordinate closely with creative and communications teams.
    • Foster cross-directorate collaboration and contribute to operational project groups related to recruitment and retention initiatives.
    • Cultivate and maintain member relationships to support the delivery of projects, such as case studies, testimonials, and content development, in line with operational plans.
    • Stay up-to-date with the latest marketing trends and techniques, sharing insights and best practices with the team.

    Person Specification:

    • Previous experience in running membership recruitment and retention activities or a closely-related discipline (Essential).
    • Demonstrated expertise in managing multi-channel marketing campaigns across planning, implementation, and reporting stages (Essential).
    • Familiarity with the membership or charity sector (Desirable).
    • Proficiency in using insights and analytics to inform marketing decisions and activities (Essential).
    • Strong interpersonal skills and the ability to work effectively in a team (Essential).
    • Excellent copywriting and proofreading skills, with meticulous attention to detail (Essential).
    • Proficiency in using email marketing platforms (e.g., Mailchimp) for content delivery (Essential).
    • Exceptional organisational and time management skills, with the ability to prioritise and manage multiple projects simultaneously to meet deadlines (Essential).
    • Good working knowledge of PPC advertising, including Google Ads and social media (Essential).
    • Effective communication skills with colleagues and stakeholders at all levels, both in person and in writing (Essential).
    • Knowledge and understanding of equality and diversity principles and the ability to apply them in practice (Essential).

    Join Our Client:
    Become an integral part of our client\'s mission to build a thriving community. If you are a forward-thinking marketing professional with a passion for membership growth and community development, we invite you to apply and help shape the future of our client\'s organisation. Your contributions will play a vital role in supporting our client\'s vision and initiatives.

    Please apply within.

    Morgan Hunt is a multi-award-winning recruitment business for interim, contract and temporary recruitment and acts as an Employment Agency in relation to permanent vacancies. Morgan Hunt is an equal opportunities employer. Job suitability is assessed on merit in accordance with the individual\'s skills, qualifications and abilities to perform the relevant duties required in a particular role.

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