Networking Strategies That Actually Work

“I hate networking.”

You’re not the only one. For lots of people, networking feels awkward, forced, or downright fake — like putting on a show you didn’t ask to be in.
But here’s the thing: networking doesn’t have to be that way. At its best, it’s not about brown-nosing, schmoozing, or handing out business cards like confetti. It’s about connecting with people — genuinely — and building relationships that help you grow, support others, and make work more meaningful.

If networking has ever made you feel uncomfortable or inauthentic, this guide is for you.

Why Networking Matters

A strong network can unlock more than just job leads. It gives you access to ideas, support, honest feedback, and different ways of thinking. Studies have shown that people with good networks often earn more, get promoted faster, and feel more satisfied at work.
But more importantly, a good network makes work human. When you know someone who’s been there, who’ll give you a nudge of encouragement, or who can introduce you to someone doing what you’d love to do — it can change everything.
And in today’s job market, where many roles are filled through referrals or quiet recommendations, it’s even more vital.

1. Start With Learning, Not Selling
   If networking makes you cringe, it could be your mindset. Try this shift: instead of seeing networking as self-promotion, think of it as learning.
   Go into conversations with curiosity:
   • “What’s something you wish you knew earlier in your role?”
   • “What led you to this career path?”
   • “What trends are you noticing in your industry?”
   When you focus on learning from people, you’ll come across as genuine — and chances are, you’ll actually enjoy it.
   
   
2. Reconnect With People You Already Know
   One of the easiest (and often most powerful) ways to build your network is to get back in touch with “dormant ties” — people you’ve lost touch with but once had a good relationship with. Think old colleagues, former classmates, or past mentors.
   
   Why they matter:
   They know you, you’ve got history, and they often sit in completely different spaces now — which means fresh perspectives and unexpected opportunities.
   Try this:
   “Hey, it’s been a while! I was thinking about our time working on [project] and wondering how you’ve been. Fancy a quick catch-up?”
   
   Simple. Thoughtful. No agenda needed.
   
   
3. Find Shared Ground
   One reason networking can feel fake is because it’s often done without connection. Look for shared values, interests, or challenges. You don’t have to become best friends — but some common ground makes everything easier.
   
   If you’re approaching someone new, do your research. Read their blog, check their LinkedIn posts, look at their work. Then reach out with something real.
   
   “I saw your talk on [topic] — it really struck a chord. I’d love to learn more about how you approached it.”
   
   When you’re intentional and respectful, people are often happy to chat.
   
   
4. Think About What You Can Offer
   Even if you’re just starting out, you have more to offer than you think — fresh ideas, knowledge of new tools or trends, insight into what’s working on the ground.
   
   Offer help where you can. That might be:
   • Sharing an article or resource
   • Offering to introduce someone to a contact
   • Giving feedback on a piece of work
   • Just saying thank you — properly
   People remember kindness, not job titles.
   
   
5. Use LinkedIn Like a Human
   It’s easy to fall into the trap of treating LinkedIn like a CV noticeboard. But it can be a brilliant place to build your voice and connect with others — if you treat it like a conversation.
   
   Try:
   1. Sharing reflections on projects or lessons you’ve learned
   2. Commenting thoughtfully on posts
   3. Messaging people you admire with a kind, clear ask
   
   Example message:
   “Hi [Name], I came across your article on [topic] and found it really insightful. I’m currently exploring something similar and would love to hear your perspective, if you’ve got 15 mins for a quick chat sometime?”
   
   Direct, warm and respectful of their time.
   
   
6. Frame It Around Purpose
   If you feel icky about networking for your own gain, reframe it.
   
   Think: “How can this help others? How can this support my team, organisation, or community?”
   
   Networking with purpose — whether that’s raising visibility for a cause, championing diverse voices, or supporting colleagues — feels more meaningful. And people tend to respond more positively when they see that it’s not all about you.
   
   
7. You Don’t Have to Be the Loudest in the Room
   You can be a quiet connector. You don’t need to attend every in-person event or speak at every panel. Small conversations, emails, messages, and even shared projects can all build powerful relationships.
   
   Create the kind of network that works for you — not one that drains you.

Networking isn’t about pretending to be someone you’re not. It’s about showing up, staying curious, and being generous. And like any skill, it gets easier with time and practice. So, whether you’re new to the workforce, changing careers, or just ready to build deeper connections, remember: You don’t need to ‘network.’ You just need to connect.

Looking for further advice? Check out our Career Advice Hub, packed with practical guides, expert tips and real-world insight to help you move forward — whether you’re actively job hunting or simply thinking about what’s next.